Some of the best things for men in fashion are usually tailor-made and bespoke, like suits, and shoes. Even with wellness, premium care is conducted through a specific regimen filled with a curated selection of products for your everyday routine. The tailored aesthetic is how Roots By Genetic Arts hair restoration treatment works for men who are watching their more favored natural accessory, hair, thinning away.

Roots By Genetic Arts was co-founded by Carla Brenner and Brock Cady, with Brenner bringing her healthcare tech background to the company ensuring a more efficient product line. Roots by Genetic Arts is at the forefront of hair regrowth solutions, addressing the subversive impact of hair loss on personal identity and psychological health.

This pioneering company has introduced the first and only genetic test for personalized hair loss treatment recommendations, using a fusion of advanced AI technology and genetic insights. “My background is in technology and healthcare, and my co-founder Brock [Cady] has extensive experience in e-commerce, particularly in the men’s grooming industry,” Brenner explains.

“We have a unique genetic test platform. To get your DNA analyzed, you order our genetic test online, perform two cheek swabs, and send them back. We analyze 48 different biomarkers associated with hair loss and match them with 30 different known ingredients for hair loss, some FDA-approved and others used off-label. We create a unique compounded solution with the right dosage tailored to your DNA. We deliver it to your door every 30 days.”

Brenner continues about the nuanced approach to individuals regrowing their hair, “It’s all about finding the right combination of ingredients based on how you absorb them and how your body reacts. Your DNA reveals how you react to certain ingredients, which is critical for creating an effective solution. We’re ensuring you don’t waste time and money on the wrong treatment but instead get the broadest ingredients with the right dosage.”

Customers can take an at-home DNA test kit, which involves a simple cheek swab, to provide their genetic information. This data is combined with extensive clinical information to create a customized hair loss report. This tailor-made approach is the hack men have been seeking for hair loss.

Carla Brenner knows all about the science of self-care and physical appearance in men, as well as women. Brenner’s journey began during the COVID-19 pandemic when she was on Zoom calls with men discussing their hair loss issues. She realized that the one-size-fits-all approach to hair care and the lack of personalized solutions were causing frustration and uncertainty among those who sought a remedy.

“I’ve seen the shift towards personalized healthcare. I started my career in pharmaceuticals, and later in tech. During the pandemic, I was on Zoom calls with colleagues, all men, and they shared their hair loss concerns. I realized there’s a need for personalized solutions in the hair loss industry. That’s how I connected with my co-founder and launched this business.”

Recognizing that the future of health, beauty, and wellness lies in true personalization, Brenner and Cady founded a company to provide personalized genetic testing for hair loss. The genetic test is validated by dermatologists and used in the clinical market, leveraging 48 different biomarkers associated with hair loss and matching them with various known ingredients to create a unique, compounded solution with the right dosage for each individual.

Brenner is holding no punches on the validity of the Roots treatment process, “This approach maximizes your chances of optimal hair growth and minimizes the time and frustration spent on treatments that don’t work. It typically takes six to twelve months to regrow hair, and most people end up on the wrong solution. We aim to provide the best chance for success based on your DNA profile.”

Carla Brenner discussed a unique approach to personalized beauty and wellness in a conversation that emphasized the importance of individuality in appearance and the transition toward personalization in beauty and wellness. The genetic test analyzes various biomarkers related to bodily processes, including circulation, inflammation, androgenic effects, collagen synthesis, insulin-like growth factor metabolism, and prostaglandin metabolism.

With over seven years of scientific research and testing on over 13,000 patients, Roots by Genetic Arts has established a solid foundation. Their team includes board-certified dermatologists, such as Clinical Advisor Dr. Michael Wolfeld, a renowned specialist in plastic surgery and hair restoration who has appeared as a hair loss expert in various media outlets.

The genetic test, which evaluates 16 key genetic variations linked to treatment effectiveness, offers valuable insights. “One additional point is that appearance today is all about personalization based on your personality,” Brenner points out. “Clothing reflects who you are. We’re transitioning that to beauty and feeling good about yourself.”

“So we’re all about personalization of beauty and wellness. The accessory that makes you unique, we offer a solution as unique as your DNA. It’s a spin on personalization where you have your unique accessory; why not have a unique solution for hair growth that minimizes side effects and optimizes hair growth? We provide the right dosage and ingredients based on your DNA.”

Recognizing the importance of early intervention in hair loss treatment, Roots by Genetic Arts focuses on maintaining the integrity of hair follicles from the outset, which can lead to thicker hair in the long term. The tailor-made therapy approach leverages a wide range of approved hair loss medications and over 30 active pharmaceutical ingredients to formulate a personalized hair growth topical solution.