Black men care about how they look before they walk out the door, but some don’t know the correct and healthy ways to keep their grooming on point. Michael James, the founder of Fredrick Benjamin, a grooming line for men of color, is helping create those healthy habits with his all-natural products for hair.
James spoke with rolling out about Fredrick Benjamin and shared grooming tips for men.
What makes this brand different from other grooming companies?
Oftentimes, people ask us what’s in the product, but we start with what’s not in it. There’s no petroleum, no mineral oil, no drying alcohol, sulfates, and parabens. We take an all-natural approach to solving for dry and itchy scalp, and we style your hair without the grease. There’s no petroleum or mineral oil, and we have water-based pomade to see exactly what you’re styling. Our whole mission is to get