Short, sparse and thin eyelashes can plague the best of us, but even if we dream of long feathery lashes, extensions and falsies have the potential to be more trouble than they’re worth. Before you reach for your old reliable tube of mascara, know that there’s a new sheriff in town: the tubing mascara.
Sometimes referred to as “lash extensions in a tube,” these innovative formulations differ from traditional mascaras in that they are typically made up of polymers rather than pigmented oils or waxes, according to L’Oreal. True to their name, the polymers individually envelop lashes in order to build and extend beyond the natural lash length.
Another reason why tubing mascaras are trending (the hashtag #tubingmascara has 29,000,000 views on TikTok alone) is that they tend to be especially long-wearing and resistant to smudging, sweat and flaking due to their very cohesive properties.