10 years into business, French-Canadian contemporary ready-to-wear label 3.Paradis will stage its first-ever runway show during Paris Fashion Week Men’s later this month, according to paradis-emeric-tchatchoua-first-ever-runway-show-paris-mens-week-1235680155/”WWD.

The brand, led by creative director Emeric Tchatchoua, will take over Square des Périchaux, a public garden in Paris’ 15th arrondissement, on June 23. There, the designer will present a Spring 2024 collection, titled “Journey of Dreams,” built on celebrating “the process of living our dreams,” per the outlet.

Born in 1988, Tchatchoua grew up in the aforementioned working-class neighborhood, so it was “deeply important” for him to showcase his upcoming dream-inspired line in the same location that he first began to envision his life as a designer. While growing up in Paris in the early 2000s, he became infatuated with Japanese fashion through online research. That, coupled with his French roots, his love for pop art