This story is republished with permission from The Birmingham Times
At a time when many brick-and-mortar clothing stores are shuttering as customers opt for online shopping, JB’s House of Fashion in West Birmingham has found a way to survive and thrive more than four decades after opening its doors. Ernest James Brown, owner of JB’s House of Fashion, makes no secret of his staying power.
“You’ve got to have what people want, when they want it, at the price they want to pay,” he said, adding that you’ve got to present it all with class and style.
“We view everybody that walks through the door as a king and queen,” Brown said.
Through the years, Brown’s royal treatment has helped the business owner build a loyal clientele—customers who know if they need something for work, church, a special occasion, or a night out on the town, they can call JB’s