Kate Walsh, an intended finance major, is not a normal sophomore at the University of Georgia. Since July 2021, she has run an online boutique called Katie Bop that sells tops, skirts, jewelry, shoes and more for any occasion. The clothes are funky, colorful and sparkly, meant for more than just an everyday outfit.
The products tailor well to high school girls and young adults alike, but according to Walsh, her target market is college students. This market was exactly what helped Katie Bop grow as a small business.
“Being in college, I am surrounded by my target market 24/7,” Walsh said.
This, combined with growth on social media, made Katie Bop gain popularity in only a few short years. The business is even gaining customers from other universities such as the University of Alabama, Clemson University and Auburn University.
Walsh first got the idea for Katie Bop before