England’s Lionesses are set for bumper sponsorship pay-outs following their historic Euro 2022 win.
Branding chiefs believe the Lionesses – who last night beat Germany 2-1 to become the first England side to win a major tournament since 1966 – could pocket millions of pounds in sponsorship deals in the wake of their monumental victory.
All of Sarina Wiegman’s history-writing side are set to receive a £55,000 bonus from the FA for winning the tournament.
But experts believe England’s footballing heroes could be set for significantly bigger pay days in the coming months, as sponsors do battle to secure their signatures for future advertising campaigns.
David Olusegun, CEO of Creative Control Ventures, believes top stars such as Arsenal’s Leah Williamson could net as much as £4million off the back of last night’s win.
Meanwhile, England’s 23-year-old semi-final backheel hero Alessia Russo could be set for a £2.5million sponsorship windfall, experts