Adidas Originals, OTW by Vans, Saucony and More
While Pharrell Williams ruled the runway this week during his Louis Vuitton debut in Paris, there was plenty of shoe action across the City of Light.
Here, key highlights from Saucony, Adidas Originals, OTW by Vans and more.
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Saucony feted the “House of Originals” launch in Paris with an artist doodling in the space, and guests enjoying canapés and a DJ set by Jordan Page, creative director of Colour Plus Companie.
Page used the occasion to reveal his second collaboration with the brand. The new Grid Shadow 2 styles are influenced by The Trekker, a vintage Saucony hiking boot style from the ’90s.
“I wanted to tap into my love of nature and hiking. The original shoe is a performance runner, and I wanted to reconceptualize it as a trail running shoe,” Page said at the event, adding that the three colorways are inspired by coastal trail hiking, Arctic hiking, and woodland hiking.
The styles will launch globally in the summer. For now, they are exclusive to Shinzo Paris.
Rob Griffiths, who was recently promoted to global brand president at Saucony after a stint as EMEA managing director, said that Paris Fashion Week has been a key launchpad for Saucony for the past three seasons.
“It gives us an opportunity to really showcase the brand in a way that we want to talk about it. What you’re seeing here with the doodle is all about inclusiveness and being very creative. We use all of that in everything that we do in terms of product, terms of innovation,” Griffiths said.
OTW by Vans
To kickstart Vans’ new premium label OTW, which replaces Vault, the VF Corp.-owned surf, skate, and streetwear player built a giant skate/party set right next to Pont Alexandre III on the Seine in Paris, and hosted a DJ set by Donovan’s Sound Club on Thursday night.
Under the leadership of Ian Ginoza, Vans also set up a showroom under the historical bridge to showcase the first styles that are going to be released under OTW, as well as its collaboration with artist Sterling Ruby.
With regard to the new chapter of Vans, Ginoza said OTW is “a reorientation back to Vans’ true identity and true self and it’s through skateboarding.” He said Ruby, a former pro skater, has a deep connection to skateboarding, and collaborating made a lot of sense. “In his early years, he wore Vans exclusively, and in a lot of ways this is him coming home,” Ginoza said.
On top of the more branding-focused and experimental items, the preview also offered a sneak peek of the looks that are going to be available through selected retailers later this year. The most anticipated? Clash of the World, which is comprised of four icon Vans styles: Skate High, Style 36, Authentic, and Mid Skool.
The Tokyo-based Suicoke is doubling down on women’s offerings for spring ’24, as well as styles that branch out from the oversized sandals that the brand is predominantly known for. Highlights include a new sneaker style called Tred. It’s equipped with a new outsole that provides traction and comfort, and a heeled sandal style that’s based on its collaboration with Blumarine.
The brand also dished out various sandals in new color and material combinations. Some of them come with thicker materials, such as corduroy and suede. The styles target consumers who want to wear sandals in colder climates.
Next to Suicoke in the Slam Jam showroom was Demon, a previously dormant family-owned Italian outdoor brand being reimagined by a young family member Alberto Deon.
Trained as an architect in London, Deon offered a take on outdoor shoes, blending modern technologies such as AI, drone-scanning, and procedural 3D modeling with traditional Italian craftsmanship. The results are sleek uppers sitting on chunky soles, creating a dramatic clash that makes one hard to ignore.
Building on the Pharrell x LV momentum, Adidas Originals took over the cafe of leading fashion boutique The Broken Arm to celebrate the release of three new colorways of the Humanrace Samba.
The three-day-only pop-up Samba Café attracted a trendy crowd on the opening day on Thursday, with well-dressed guests queueing for iced coffees while browsing the new styles being displayed on the shelves. The cafe also offers curated menu items, exclusive packaging, and heat press Samba Café logos free of charge.
Camperlab unveiled Tormenta during Paris Fashion Week Men’s. A new line of runner-inspired sneakers for the fall 2023 season, it is named after the word storm in Spanish.
Made with sustainable materials, such as the plant-based, eco-efficient performance fiber Sorona, mushroom-derived regenerative compound HyphaLite, and organically-sourced, plastic-free leather alternative MIRUMand, as well as manufacturing techniques, Tormenta comes with a streamlined outline and a fluid outsole that wraps around the shoe, merging with the upper, rubber and EVA outsole, soft bamboo linings and Tencel Lyocell laces.
Launching on June 22 worldwide, the debut batch is available in four color options – neutral black-grey, beige-white, aqua, and electric blue.
The Hermès-owned English shoemaker John Lobb offered an understated and nuanced seasonal update for its classic styles for spring 2024. The oval motif, first introduced in the fall 2023 season, now pops up on additional styles, such as the brand’s signature loafer style Lopez and Moorfields, an elastic Monk.
Other standouts included shoes in calfskin suede inspired by glove craftsmen, a new Pace loafer with a padded, topstitched ghost-strap in grained leather, and the Foil deck shoes in color contrasting nubuck or suede combo.
Swedish fashion brand Eytys, known for chunky sneakers and later expanded into ready-to-wear, released a spring 2024 collection that put a big focus on denim, as well as leather jackets. Inspired by Italian summer, the collection also offered bleached striped t-shirts, rope-printed tops, and Siren, the brand’s first leather bag made with rough embossed leather and biker-infused buckles.
On the footwear front, the brand revealed beach-ready sandals with chunky soles, ruched leather flats, two-tone pointy mules, and retro runner-inspired sneakers.
The brand during Paris Fashion Week men also revealed a print collaboration with EY!, Luis Venegas’ independent magazine in the form of a special mini-edition publication titled “A Summer Pool Party.”
Shot at a remote villa outside of Madrid by Fede Delibes, the 500-copy print comes with a mix of big format, fun imagery, tabloid-style headlines with strong graphics, and short interviews.
Christian Louboutin unveiled its latest sneaker style, Astroloubi, on Friday night during Paris Men’s Fashion Week with a party at Le Dernier Étage, which is located on the top floor of a building in Montmartre that offers a panoramic view of the Paris skyline.
Hitting the market later in the summer with five colorways for men and women — white and red, green and lilac, multifoam and navy, titan and supernova, and kismet and supernova — Astroloubi has a ’90s street-style-inspired silhouette borrowing the aesthetic of the era’s basketball and skate sneakers with the brand’s signature spikes on the back counter.
The style is touted as the brand’s lightest low-top sneaker offering to date, 20 percent lighter than its usual all-leather counterparts. It also marks the first time the brand has used a light and breathable Lycra-covered open foam footbed as well as a fast-drying red lining.
Other spring 2024 footwear styles were presented during the party, as well as the brand’s first hat collection, a selection of caps and bucket hats featuring a removable visor, inspired by a bright ’90s color palette.
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