Dressing to weather the storm of trend-led fashion is our modus operandi here at Ape. Classic style is where it’s at if you want to keep retrospective cringing to a minimum, but to ignore trends entirely would be doing yourself and your wardrobe a disservice.

Trends are what keep menswear ticking. Without them, there would be no ‘classic style’. Even seemingly timeless pieces like Derby shoes, Oxford shirts and straight-leg jeans were trends at some point in time, it’s just that they were ones that had the power to stick around.

With this in mind, we think it’s vital to keep an eye on what’s trending if you want to keep your personal style from growing stale. We’re not saying you should dress head-to-toe in the latest must-have pieces, but adding one or two into an otherwise conservative rotation will help to keep your outfits fresh and relevant.

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